Google Penguin Algorithm

Hide yourself behind a SEO expert and whisper “Penguin” in their ear and watch as they cough, puke. Why is that so? Well, like a Villain Penguin updates are refusing to die. Google Penguin Update On Oct 5th 2012, Google came up with third penguin update. Search queries are expected to be affected by this biggest update. The reactions for the first two updates were frustrating to the search analyst and the response for the latest penguin update is an outright anger. The first update ruined on link building. It looks that any petitioned link was believed to be black-hat technique. Google itself has estimated that penguin affected 3.1% of English language search queries. Google did not reveal how they estimated this data, but recent comments hint that the search query would have been affected if their top results got changed. The second update in the very next month had minor effects; just 0.1% of English language queries got affected. Google estimated the last Penguin update affect between 0.3 and 0.4% of English search queries. It will take quite a few days for full impact but some webmasters already raising voice in traffic drop. In the month of August and September alone 65 minor changes has been made by Google. There have been many updates so far like Panda and EMD (exact match domains). What makes Penguin update the unique? It targets hyperlinks which is the basic factor in SEO. Media have publicized that Google is not recognizing quality content in terms of Penguin. Of course, the quality of one site is another site spam and it’s a tough job to claim. Many SEO experts are unhappy with Google updates and they feel that Google’s objective is to completely rip off SEO. Certainly Google has never made any mystery of the concept that it is contradicted to any method that looks for to ‘game’ its algorithm.