Google Penguin Algorithm

Hide yourself behind a SEO expert and whisper “Penguin” in their ear and watch as they cough, puke. Why is that so? Well, like a Villain Penguin updates are refusing to die. Google Penguin Update On Oct 5th 2012, Google came up with third penguin update. Search queries are expected to be affected by this biggest update. The reactions for the first two updates were frustrating to the search analyst and the response for the latest penguin update is an outright anger. The first update ruined on link building. It looks that any petitioned link was believed to be black-hat technique. Google itself has estimated that penguin affected 3.1% of English language search queries. Google did not reveal how they estimated this data, but recent comments hint that the search query would have been affected if their top results got changed. The second update in the very next month had minor effects; just 0.1% of English language queries got affected. Google estimated the last Penguin update affect between 0.3 and 0.4% of English search queries. It will take quite a few days for full impact but some webmasters already raising voice in traffic drop. In the month of August and September alone 65 minor changes has been made by Google. There have been many updates so far like Panda and EMD (exact match domains). What makes Penguin update the unique? It targets hyperlinks which is the basic factor in SEO. Media have publicized that Google is not recognizing quality content in terms of Penguin. Of course, the quality of one site is another site spam and it’s a tough job to claim. Many SEO experts are unhappy with Google updates and they feel that Google’s objective is to completely rip off SEO. Certainly Google has never made any mystery of the concept that it is contradicted to any method that looks for to ‘game’ its algorithm.

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Google trackingcode

Google Internal Algorithm

How to work Google Spider?

First of all we must know about what is the internal process going on in Google.

SPIDER: Spider is nothing but an automatic program specifically run by the search engines.

Each spider having their own algorithm. SPIDER also called as the robot.

The spider will read the content and visit each and every link in the actual site and forward the most relevant information to the Google Index.

 Google bot: It is sending a request to the different websites.

 Google Index server:  Googlebot gives the indexer the full text of the pages it finds. These pages are stored in Google’s index database. It will sorts all the information gathered from Google bot and again from its own database after that it  tells The document server which page contain relevant information or not . The key words that the query.

 Google Doc server: Google doc server is retrieves the query and create snippets to destroy each search results.

Google web server: it will send the query to Index server.

Snippets: It is a short description of search result is called snippets.

Importance of PPC

Google Ad Words gave us PPC data junkies a great new way to segment data in July. Dubbed “Top vs. side,” this segment broke out performance data for ads appearing in the top spot, above the SERPs, vs. ads appearing on the right side of the page.
PP C marketers across the web were quick to comment on what the change meant for them in terms of performance data analysis (here, here, and here). The data confirmed what most of us already suspected: ads at the top have a much higher click-through rate (CTR) than ads on the side.
Then, a couple of weeks ago, Google started showing PPC ads not only at the top and side of search results, but at the bottom too. While this move was new for Google, it’s not new for PPC: Yahoo routinely shows ads at the bottom of the SERPs. Still, some PPC pros were concerned about how their ads would perform at the bottom of the page – despite the fact that Google claims higher CTR as the reason for displaying ads at the bottom of the page.

But is that really true?
Well, Google isn’t telling us: side and bottom ads are combined into an “Other” bucket in the AdWords reports:












OK, fair enough – but I was still curious whether ads at the bottom of the page really get a higher CTR than ads on the side.
So I decided to take a look at performance data for our clients before and after the addition of ads at the bottom of the page. The data is very interesting.

TIPS OF CONTENT WRITING

1) When you write content you must focus on readers. Because whatever you write in that content it shows all worlds. And you write content not for you write for your readers. Of course everybody not seeing your content even you must focus on some of the readers.

When you write one content you think like as a reader. You should want know about your content. I mean how to feel readers after read your content and take suggestions etc.

 2) Content publishing is most important requirement. Because it is about getting right content to the right person at the right time at the reasonable cost, keeping alert with content and also selling with content.

For example 10yrs back if you went any transportation site you got a big picture of about that.  But nowadays you will find bookings allotments and all those things. If you want attract readers from your content you must put on that content in home page.

3) When we write the content follow some rules shown below.

• Headings: 8 words or less

• Sentences: 15-20 words

• Paragraphs: 40-70 words

• Documents: 500 words or less

4) The powerful word in English language is “you”. You must write content at the reader point of view. If the person has come to our web site and he do something.  What I want to say the content should be written in action –oriented style.

5) Each and every sentence should be a purchase, a solution, a subscription.

SEO

search engineoptimization:

optimization means we can do something for better. search engine means what we can give key word that result shown in the form of websites. totally it means we can optimize in a website in search engine.
What is the use of SEO?
Suppose we establish a shop. we know about that shop but how to know in world. definitely we can give advertizement. same way we design a site about your product. marketing is needed. and also now a days so many people depending upon the online.  so it is the easy way to marketing and also cost is less when compare to manual marketing.
why we optimize mainly in search engines?
Now a days all of people depending upon Google or yahoo or binge... what ever we want search in online just open search engine website and give key word. 

EASY WAYS TO ONLINE MARKATING

With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:

1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
2. Obtain and install customizable blog software – WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates – aka design.
4. Research keywords and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog:
   • Template optimization – RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
   • Add helper plugins specific to WordPress or MT
   • Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and enable feed tracking.
8. Setup a Google account for Sitemap, validate and prep for future submission.
9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.