With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:
- Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
- Obtain and install customizable blog software – WordPress and Moveable Type are my favorites.
- Customize blog look and feel templates – aka design.
- Research keywords and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
- Optimize the blog:
- Template optimization – RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
- Add helper plugins specific to WordPress or MT
- Create keyword rich categories (reference your keyword glossary)
- Enable automatic trackback and ping functionality.
- Create Feedburner Pro account and enable feed tracking.
- Setup a Google account for Sitemap, validate and prep for future submission.
- Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.
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