Importance of PPC

Google Ad Words gave us PPC data junkies a great new way to segment data in July. Dubbed “Top vs. side,” this segment broke out performance data for ads appearing in the top spot, above the SERPs, vs. ads appearing on the right side of the page.
PP C marketers across the web were quick to comment on what the change meant for them in terms of performance data analysis (here, here, and here). The data confirmed what most of us already suspected: ads at the top have a much higher click-through rate (CTR) than ads on the side.
Then, a couple of weeks ago, Google started showing PPC ads not only at the top and side of search results, but at the bottom too. While this move was new for Google, it’s not new for PPC: Yahoo routinely shows ads at the bottom of the SERPs. Still, some PPC pros were concerned about how their ads would perform at the bottom of the page – despite the fact that Google claims higher CTR as the reason for displaying ads at the bottom of the page.

But is that really true?
Well, Google isn’t telling us: side and bottom ads are combined into an “Other” bucket in the AdWords reports:












OK, fair enough – but I was still curious whether ads at the bottom of the page really get a higher CTR than ads on the side.
So I decided to take a look at performance data for our clients before and after the addition of ads at the bottom of the page. The data is very interesting.

TIPS OF CONTENT WRITING

1) When you write content you must focus on readers. Because whatever you write in that content it shows all worlds. And you write content not for you write for your readers. Of course everybody not seeing your content even you must focus on some of the readers.

When you write one content you think like as a reader. You should want know about your content. I mean how to feel readers after read your content and take suggestions etc.

 2) Content publishing is most important requirement. Because it is about getting right content to the right person at the right time at the reasonable cost, keeping alert with content and also selling with content.

For example 10yrs back if you went any transportation site you got a big picture of about that.  But nowadays you will find bookings allotments and all those things. If you want attract readers from your content you must put on that content in home page.

3) When we write the content follow some rules shown below.

• Headings: 8 words or less

• Sentences: 15-20 words

• Paragraphs: 40-70 words

• Documents: 500 words or less

4) The powerful word in English language is “you”. You must write content at the reader point of view. If the person has come to our web site and he do something.  What I want to say the content should be written in action –oriented style.

5) Each and every sentence should be a purchase, a solution, a subscription.

SEO

search engineoptimization:

optimization means we can do something for better. search engine means what we can give key word that result shown in the form of websites. totally it means we can optimize in a website in search engine.
What is the use of SEO?
Suppose we establish a shop. we know about that shop but how to know in world. definitely we can give advertizement. same way we design a site about your product. marketing is needed. and also now a days so many people depending upon the online.  so it is the easy way to marketing and also cost is less when compare to manual marketing.
why we optimize mainly in search engines?
Now a days all of people depending upon Google or yahoo or binge... what ever we want search in online just open search engine website and give key word. 

EASY WAYS TO ONLINE MARKATING

With so many blogs being created every day, it’s a mystery to many bloggers how to make their blog stand out. There are many types of blogs or purposes for blogs and a certain number of tactics are applicable to just about all of them.Some companies choose to hire a blog consultant, but others like to try things internally. For those “DIY” companies and individuals interested in practical tips for marketing and optimizing a business blog, try out the following list of blog marketing and optimization tips:

1. Decide on a stand alone domain name www.myblog.com or directory of existing site www.mysite.com/blog. Sub domain is also an option blog.mysite.com. Avoid hosted services that do not allow you to use your own domain name!
2. Obtain and install customizable blog software – WordPress and Moveable Type are my favorites.
3. Customize blog look and feel templates – aka design.
4. Research keywords and develop a glossary – Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research.
5. Optimize the blog:
   • Template optimization – RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap
   • Add helper plugins specific to WordPress or MT
   • Create keyword rich categories (reference your keyword glossary)
6. Enable automatic trackback and ping functionality.
7. Create Feedburner Pro account and enable feed tracking.
8. Setup a Google account for Sitemap, validate and prep for future submission.
9. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll.

careers supporting

Career assessments are tests that come in a variety of forms and rely on both quantitative and qualitative methodologies. Career Assessments can help individuals identify and better articulate their unique interests, values, and skills. Career counselors, executive coaches, career development centers, and outplacement companies often administer career assessments to help individuals focus their search on careers that closely match their unique personal profile.
Career counseling advisors assess people's interests, personality, values and skills, and also help them explore career options and research graduate and professional schools. Career counseling provides one-on-one or group professional assistance in exploration and decision making tasks related to choosing a major/occupation, transitioning into the world of work or further professional training. The field is vast and includes career placement, career planning, learning strategies and student development.There are lacks of careers in this modern age.
For a pre-modernist notion of "career", compare cursus honorum.